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<DIV id=post-496 
class="post-496 post type-post status-publish format-standard hentry category-roommates tag-clean-apartment-nyc tag-dirty-roommates">
<H2 class=entry-title><A title="Permalink to When Clean Roommates Get Dirty" 
href="http://www.myclean.com/blog/?p=496" rel=bookmark>When Clean Roommates Get 
Dirty</A></H2>
<DIV class=entry-meta><SPAN class=entry-date title="April 18, 2013 3:09 pm"><A 
title="When Clean Roommates Get Dirty" href="http://www.myclean.com/blog/?p=496" 
rel=bookmark>April 18, 2013 3:09 pm</A></SPAN><SPAN class=entry-meta-sep> \ 
</SPAN><SPAN class=comments-link><A 
href="http://www.myclean.com/blog/?p=496#comments">Leave a 
Comment</A></SPAN><SPAN class=entry-meta-sep> \ </SPAN><SPAN 
class="entry-author author vcard"><A title="by MyClean" 
href="http://www.myclean.com/blog/?author=1" rel=author>MyClean</A></SPAN> 
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<DIV style="WIDTH: 221px" id=attachment_498 class="wp-caption alignleft"><A 
href="http://www.myclean.com/blog/?attachment_id=498" 
rel="attachment wp-att-498"><IMG class="size-medium wp-image-498" 
alt="Another dirty roommate" 
src="MyClean_com%20%20You%20Click_%20We%20Clean_files/roommate-231x300.jpg" 
width=211 height=273></A>
<P class=wp-caption-text>Don’t worry, one of you will definitely be moving 
soon</P></DIV>
<P>Most people who choose to have roommates in New York City aren’t really 
making a choice. They need to survive, they don’t want to literally live in a 
closet, and they definitely don’t want to live in Staten Island. Hence, 
roommates. And everyone who has or has had roommates can attest to the fact that 
sometimes they don’t work out. That’s okay, everyone doesn’t have to get along, 
it’s fine. Better to live with people that you may not necessarily want to live 
with than live in Staten Island, right? You might as well just go home to 
wherever you’re actually from! Am I right?!?</P>
<P>Ok, anyway, we at Myclean have noticed that one of the main reasons that 
things don’t work out is because the common areas in the apartment just never 
get cleaned. This can be for any number of reasons: Nobody wants to clean the 
apartment; people just don’t talk about it so nothing gets cleaned; people do 
agree to clean certain areas but just don’t do it; nobody has time; people stop 
cleaning because they’re being passive-aggressive and want to get back and their 
roommate, etc etc. It’s no laughing matter either, because dirty dishes have 
ended more than one friendship. Many people are in a position where they have 
roommates and want to live in a clean apartment, and they know how to do the 
chores necessary to have a clean apartment, but nonetheless their apartment 
doesn’t actually get cleaned, at least not like it should.</P>
<P>There’s an easy way to solve this problem: just go to<A 
href="http://myclean.com/" target=_blank> our website</A> and get us to do it 
for you. It would be our pleasure. We know that you probably can barely afford 
to live here and don’t have too much money to spare, but that’s okay! This is 
New York, nobody can afford anything! If there’s one place where spending a 
little extra is worth it, cleaning is it. After all, while we’re sure that 
you’re good at many other things, we’re also sure that <A 
href="https://www.myclean.com/blog/?p=360" target=_blank>cleaning your apartment 
is not one of them</A>.</P>
<P>So unless you’re one of those rare roommates who knows how to live in peace 
and harmony, cleaning-wise, or at least peacefully and harmoniously enough to 
keep your apartment reasonably clean, then<A 
href="https://www.myclean.com/contact/" target=_blank> let us know how we can 
help</A>. Or, y’know, you can just wait for your roommate to do the dishes. 
Don’t say we didn’t warn you.</P></DIV><!-- end .entry-content -->
<DIV class=entry-meta-bottom><SPAN class=cat-links><SPAN 
class="entry-utility-prep entry-utility-prep-cat-links">Posted in:</SPAN> <A 
title="View all posts in Roommates" href="http://www.myclean.com/blog/?cat=26" 
rel=category>Roommates</A></SPAN><SPAN class=entry-meta-sep> \ </SPAN><SPAN 
class=tag-links><SPAN 
class="entry-utility-prep entry-utility-prep-tag-links">Tagged:</SPAN> <A 
href="http://www.myclean.com/blog/?tag=clean-apartment-nyc" rel=tag>Clean 
Apartment NYC</A>, <A href="http://www.myclean.com/blog/?tag=dirty-roommates" 
rel=tag>Dirty Roommates</A></SPAN> </DIV><!-- .entry-meta-bottom --></DIV><!-- end #post-496 .post_class -->
<DIV id=post-452 
class="post-452 post type-post status-publish format-standard hentry category-tech">
<H2 class=entry-title><A 
title="Permalink to How We Bootstrapped a $20K Website into a $4M/year Business" 
href="http://www.myclean.com/blog/?p=452" rel=bookmark>How We Bootstrapped a 
$20K Website into a $4M/year Business</A></H2>
<DIV class=entry-meta><SPAN class=entry-date title="April 17, 2013 4:40 pm"><A 
title="How We Bootstrapped a $20K Website into a $4M/year Business" 
href="http://www.myclean.com/blog/?p=452" rel=bookmark>April 17, 2013 4:40 
pm</A></SPAN><SPAN class=entry-meta-sep> \ </SPAN><SPAN class=comments-link><A 
href="http://www.myclean.com/blog/?p=452#comments">11 Comments</A></SPAN><SPAN 
class=entry-meta-sep> \ </SPAN><SPAN class="entry-author author vcard"><A 
title="by MyClean" href="http://www.myclean.com/blog/?author=1" 
rel=author>MyClean</A></SPAN> </DIV><!-- .entry-meta -->
<DIV class="entry-content clearfix">
<P><STRONG>When MyClean started 3 years ago, we did everything the hard 
way.</STRONG> The founders of our company are all non-technical – our CEO is a 
former derivatives salesman – and other founders had backgrounds in marketing 
and finance. We outsourced design and development for a cleaning website that 
allows customers to book appointments online, semi-automates scheduling, and 
emails cleaners their schedule. Until we hired a product manager a few months 
ago, <EM>there wasn’t a single full-time employee or founder who knew how to 
write HTML or open a .PSD</EM>. Using this simple platform from 3 years ago – 
the design hasn’t even been changed since then – we’ve bootstrapped our business 
into something to be proud of. <STRONG>Long story short – we hustled, cleaned 
and persevered</STRONG>.</P>
<P><STRONG>Things were never easy.</STRONG> When our server crashed, we called 
our out-sourced developer in Canada and prayed he wasn’t at the movies with his 
girlfriend. When we needed to offer customers gift cards and keep up with the 
competition, <A title=Giftcard href="http://www.myclean.com/giftcard/">we stuck 
some text in a random corner of our site</A>. Though our site definitely never 
won a Webby award, it still brought in traffic from Google and converted ~ 7% of 
visitors into customers. Before the cleaning space was crowded and other 
competitors arrived with millions in VC money – MyClean managed to bootstrap a 
successful online cleaning business through sheer grit and integrity, focusing 
on excellent customer service and properly training our cleaners/employees.</P>
<P><STRONG>That being said, we definitely iterated with our model before getting 
it right.</STRONG> Originally we tried an “uber” model and outsourced customer 
appointments to 3rd party cleaning agencies. The results were what you’d expect 
(almost all of our 1 star Yelp reviews are from those days). After trying that, 
we went back to the drawing board and decided to in-house all cleaners. We 
brought on a stellar VP of Operations, Ken Schultz. He shocked his in-laws when 
he told them he wanted to put his Ivy League education and law degree to work as 
the first executive hire at a cleaning company (without telling them he worked 
for pure sweat equity for 6 months because there was no money to pay him). While 
he fine-tuned the operations, our CEO Mike Scharf pounded the pavement and built 
the commercial side of the business through door-to-door sales. Meanwhile, our 
amazing customer service reps worked 6 day weeks to handle residential clients 
continuing to come in from our website. The stage was set for a real business to 
take off.</P>
<P><STRONG>In less than three years, from September 2010 to April 2013, we’ve 
grown monthly revenue from $15,000 to more than $300,000 – <STRONG>2000% 
growth</STRONG></STRONG>! Though we may have possessed a website that looked 
like it was from 1998, we sure as heck could clean homes and offices! MyClean 
now employs ~100 cleaners and is on track to reach <EM>$4,000,000</EM> in 
revenue this year. Years of doing things the hard way have forced us to focus on 
our main product – the clean. We’ve thrilled thousands of happy customers at 
their homes and offices, and it’s for that reason alone that we’ve been a 
successful company. However, we’re now at the point where we can truly invest in 
our technology, and we’ve hired a full-time product manager/dev team to launch a 
brand new site for us this month (more coming soon next week)!</P>
<P><STRONG>As we continue to grow, we’re turning into more of a tech-oriented 
culture</STRONG> of conversion rates, page-load speeds, cohorts, and metrics, 
but we’ll never forget the foundation of our startup’s success: pure hustle, 
happy cleaners, and thrilled customers. Next time someone tells you that you 
can’t start a successful online startup without a technical co-founder on-board, 
<A href="http://www.myclean.com/">order him or her a maid on MyClean.com</A>. 
Just be prepared to do things the hard way.</P>
<P><STRONG><EM style="FONT-SIZE: 14px">Lessons learned: </EM></STRONG></P>
<P><STRONG>Pick a big market.</STRONG> Choosing a proven $65B/year home cleaning 
market provided a lot of margin for error while growing revenues. In new or 
unproven markets, you can strike out much faster – think of the difference 
between Color vs. Instagram in finding product/market fit – despite the funding. 
</P>
<P><STRONG>Turn hard things into easy things.</STRONG> Hiring a house cleaner is 
not rocket science, but it’s not as easy as ordering a book on Amazon. Building 
a platform that made the process easier was an opportunity hidden in plain 
site.</P>
<P><STRONG>Focus on your strengths.</STRONG> Our founders weren’t technical, but 
they had backgrounds in sales, finance, marketing, and operations. As 
non-technical founders, choosing to focus on their strengths instead of 
role-playing Steve Jobs paid off.</P>
<P><STRONG>Don’t focus on what’s sexy – focus on what’s profitable.</STRONG> 
Starting an online cleaning company 3 years didn’t sound sexy – but nowadays 
there’s no less than two Y-Combinator companies and many other venture backed 
startups in this space. </P>
<P>Like this article? <A href="http://www.twitter.com/myclean" 
target=_blank>Follow us on Twitter</A>, <A 
href="http://www.facebook.com/MyClean" target=_blank>Facebook</A>, or <A 
href="http://www.myclean.com/" target=_blank>Sign Up!</A></P></DIV><!-- end .entry-content -->
<DIV class=entry-meta-bottom><SPAN class=cat-links><SPAN 
class="entry-utility-prep entry-utility-prep-cat-links">Posted in:</SPAN> <A 
title="View all posts in Tech" href="http://www.myclean.com/blog/?cat=25" 
rel=category>Tech</A></SPAN> </DIV><!-- .entry-meta-bottom --></DIV><!-- end #post-452 .post_class -->
<DIV id=post-396 
class="post-396 post type-post status-publish format-standard hentry category-announcements">
<H2 class=entry-title><A title="Permalink to Cleaner of the Week: Leonora" 
href="http://www.myclean.com/blog/?p=396" rel=bookmark>Cleaner of the Week: 
Leonora</A></H2>
<DIV class=entry-meta><SPAN class=entry-date title="April 13, 2013 4:05 pm"><A 
title="Cleaner of the Week: Leonora" href="http://www.myclean.com/blog/?p=396" 
rel=bookmark>April 13, 2013 4:05 pm</A></SPAN><SPAN class=entry-meta-sep> \ 
</SPAN><SPAN class=comments-link><A 
href="http://www.myclean.com/blog/?p=396#comments">Leave a 
Comment</A></SPAN><SPAN class=entry-meta-sep> \ </SPAN><SPAN 
class="entry-author author vcard"><A title="by MyClean" 
href="http://www.myclean.com/blog/?author=1" rel=author>MyClean</A></SPAN> 
</DIV><!-- .entry-meta -->
<DIV class="entry-content clearfix">
<P>This week’s cleaner of the week is Leonora.</P>
<P>Leonora is one of our longest tenured and best residential cleaners. </P>
<P>MyClean prides itself on providing, on the one hand, consistent cleans, and 
on the other, the flexibility to meet clients’ specific needs.</P>
<P>Leonora has numerous subscriptions, and takes pride in meeting each client’s 
individual needs. She reviews customer notes, listens to customers, and makes 
sure she keeps her clients happy.</P>
<P>Way to go Leonora!</P>
<P><A href="http://www.myclean.com/blog/?attachment_id=397" 
rel="attachment wp-att-397"><IMG class="aligncenter size-medium wp-image-397" 
alt=Leonora 
src="MyClean_com%20%20You%20Click_%20We%20Clean_files/Leonora-225x300.jpg" 
width=225 height=300></A></P></DIV><!-- end .entry-content -->
<DIV class=entry-meta-bottom><SPAN class=cat-links><SPAN 
class="entry-utility-prep entry-utility-prep-cat-links">Posted in:</SPAN> <A 
title="View all posts in Announcements" 
href="http://www.myclean.com/blog/?cat=1" rel=category>Announcements</A></SPAN> 
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  <CAPTION>April 2013</CAPTION>
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    <TD>1</TD>
    <TD>2</TD>
    <TD>3</TD>
    <TD>4</TD>
    <TD>5</TD>
    <TD><A title="Cleaner of the Week: Dawnette" 
      href="http://www.myclean.com/blog/?m=20130406">6</A></TD>
    <TD>7</TD></TR>
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    <TD><A title="Your Son Can’t Clean to Save His Life" 
      href="http://www.myclean.com/blog/?m=20130408">8</A></TD>
    <TD><A title="Dirty Apartments of NYC History: The Beats" 
      href="http://www.myclean.com/blog/?m=20130409">9</A></TD>
    <TD>10</TD>
    <TD><A title="Dirty NYC Neighborhood of the Week: The Lower East Side" 
      href="http://www.myclean.com/blog/?m=20130411">11</A></TD>
    <TD>12</TD>
    <TD><A title="Cleaner of the Week: Leonora" 
      href="http://www.myclean.com/blog/?m=20130413">13</A></TD>
    <TD>14</TD></TR>
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    <TD>15</TD>
    <TD>16</TD>
    <TD><A title="How We Bootstrapped a $20K Website into a $4M/year Business" 
      href="http://www.myclean.com/blog/?m=20130417">17</A></TD>
    <TD><A title="When Clean Roommates Get Dirty" 
      href="http://www.myclean.com/blog/?m=20130418">18</A></TD>
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